{"id":3263,"date":"2025-04-07T10:12:00","date_gmt":"2025-04-07T10:12:00","guid":{"rendered":"https:\/\/www.tpvcompound.com\/customer-centricity-significa-che-il-cliente-viene-prima-del-prodotto\/"},"modified":"2025-07-28T13:47:25","modified_gmt":"2025-07-28T13:47:25","slug":"customer-centricity-means-putting-the-customer-before-the-product","status":"publish","type":"post","link":"https:\/\/www.tpvcompound.com\/en\/customer-centricity-means-putting-the-customer-before-the-product\/","title":{"rendered":"Customer centricity means putting the customer before the product"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"3263\" class=\"elementor elementor-3263 elementor-1326\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3f4b2468 e-con-full e-flex e-con e-parent\" data-id=\"3f4b2468\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-733002e e-flex e-con-boxed e-con e-child\" data-id=\"733002e\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5e3e0ece elementor-widget elementor-widget-text-editor\" data-id=\"5e3e0ece\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div id=\"fws_685c63a1311b2\" class=\"wpb_row vc_row-fluid vc_row full-width-content vc_row-o-equal-height vc_row-flex vc_row-o-content-top custom-title-section first-section\" data-column-margin=\"default\" data-midnight=\"dark\"><div class=\"row_col_wrap_12 col span_12 dark left\"><div class=\"vc_col-sm-12 wpb_column column_container vc_column_container col padding-3-percent inherit_tablet inherit_phone \" data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column wpb_content_element \"><div class=\"wpb_wrapper\"><p>The client is a well-known international sports brand that uses various plastic materials to produce protective clothing, boots, impact pads, and helmets.<\/p><h2>Request<\/h2><p>For the molding of certain particularly complex colored products, they had always turned to TPV Compound.<\/p><p>Driven by the Covid-19 pandemic, the client decided to explore new antimicrobial materials, but faced a unique challenge: the plastic material suppliers were all multinational chemical companies that were unable to produce small quantities of customized compounds with antimicrobial additives.<\/p><p>This was especially true because an initial analysis revealed that incorporating the chosen antimicrobial was not always chemically feasible.<\/p><h2>Proposed Solution<\/h2><p>The client turned to TPV Compound because, when it came to supplying colored PVC compounds, they had demonstrated a strong propensity for customizing solutions. When the client proposed creating customized, non-PVC-based products, the TPV Team took a few days to develop a response. Producing antimicrobial masterbatches on a non-PVC basis isn&#8217;t the company&#8217;s job, as it only processes PVC.<\/p><p>The client, however, is a well-known international brand, and in certain situations, this comes before the product.<\/p><p>The TPV Team realized that by using the existing technology for producing masterbatches, they could process completely different polymer bases and incorporate the antimicrobial.<\/p><h2>Benefits and Future Developments<\/h2><p>Thanks to the technological solution adopted, the client was able to offer the market a new line of antimicrobial sports products and strengthened its partnership with TPV Compound.<\/p><p>The customer is always central, and in TPV Compound, they find empathy, responsiveness, reliability, and reassurance.<\/p><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a0247c0 e-con-full e-flex e-con e-parent\" data-id=\"a0247c0\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-ba1c442 e-flex e-con-boxed e-con e-child\" data-id=\"ba1c442\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-60af989 elementor-widget elementor-widget-heading\" data-id=\"60af989\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Share<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8450175 elementor-share-buttons--view-icon elementor-share-buttons--skin-flat elementor-share-buttons--shape-rounded elementor-share-buttons--align-left elementor-share-buttons--color-custom elementor-grid-0 elementor-widget elementor-widget-share-buttons\" data-id=\"8450175\" 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184.6zm101.2-138.2c-5.5-2.8-32.8-16.2-37.9-18-5.1-1.9-8.8-2.8-12.5 2.8-3.7 5.6-14.3 18-17.6 21.8-3.2 3.7-6.5 4.2-12 1.4-32.6-16.3-54-29.1-75.5-66-5.7-9.8 5.7-9.1 16.3-30.3 1.8-3.7.9-6.9-.5-9.7-1.4-2.8-12.5-30.1-17.1-41.2-4.5-10.8-9.1-9.3-12.5-9.5-3.2-.2-6.9-.2-10.6-.2-3.7 0-9.7 1.4-14.8 6.9-5.1 5.6-19.4 19-19.4 46.3 0 27.3 19.9 53.7 22.6 57.4 2.8 3.7 39.1 59.7 94.8 83.8 35.2 15.2 49 16.5 66.6 13.9 10.7-1.6 32.8-13.4 37.4-26.4 4.6-13 4.6-24.1 3.2-26.4-1.3-2.5-5-3.9-10.5-6.6z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_email\" role=\"button\" tabindex=\"0\" aria-label=\"Share on email\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<svg class=\"e-font-icon-svg e-fas-envelope\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M502.3 190.8c3.9-3.1 9.7-.2 9.7 4.7V400c0 26.5-21.5 48-48 48H48c-26.5 0-48-21.5-48-48V195.6c0-5 5.7-7.8 9.7-4.7 22.4 17.4 52.1 39.5 154.1 113.6 21.1 15.4 56.7 47.8 92.2 47.6 35.7.3 72-32.8 92.3-47.6 102-74.1 131.6-96.3 154-113.7zM256 320c23.2.4 56.6-29.2 73.4-41.4 132.7-96.3 142.8-104.7 173.4-128.7 5.8-4.5 9.2-11.5 9.2-18.9v-19c0-26.5-21.5-48-48-48H48C21.5 64 0 85.5 0 112v19c0 7.4 3.4 14.3 9.2 18.9 30.6 23.9 40.7 32.4 173.4 128.7 16.8 12.2 50.2 41.8 73.4 41.4z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>The client we worked with is a biomedical company whose core business is the design, production, and marketing of medical devices and components. <\/p>\n","protected":false},"author":1,"featured_media":3168,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[73],"tags":[82],"class_list":["post-3263","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-history-en","tag-case-2024-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Customer centricity means putting the customer before the product - TPV Compound<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.tpvcompound.com\/en\/customer-centricity-means-putting-the-customer-before-the-product\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta 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